Allianz
Olympic & Paralympic range.
Challenge
As a Worldwide Olympic & Paralympic Partner, Allianz wanted to create a merchandise range to celebrate the Tokyo and Paris Games.
The range needed to align with both Allianz’s brand and the strict Olympic brand approval process, while reflecting Allianz’s commitment to sustainability. A key project within this was the “100 Days to Go” campaign, encouraging employees to pledge to move more in the lead up to the games.
Allianz required a way to engage staff, manage pre-orders, and ensure merchandise was produced responsibly.
Solution
We worked in close collaboration with the Allianz brand and partnership team to design and deliver a sustainable merchandise range that met the Olympic guidelines.
All items were selected for their sustainable attributes and held in stock on the Allianz merchandise portal for ease of call-off.
For the “100 Days to Go” initiative, we built a dedicated pre-order portal where employees could pledge their commitment, select their item.
Result
The Allianz Olympic merchandise range successfully brought the partnership to life and created a tangible way for employees to connect with the games.
The “100 Days to Go” campaign achieved high levels of engagement, with employees proudly wearing and using their sustainable merchandise.
The pre-order system meant only the exact number of items required were produced, aligning with Allianz’s sustainability goals while ensuring efficient distribution and strong brand impact.
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