BNY Branded Kit

Supporting Global Intern Onboarding with Branded Kits.

Creating a premium branded kit that helps BNY colleagues feel connected, valued and part of one global team.

Challenge

BNY sought a unified intern welcome kit to be distributed globally.

 

All products needed to align closely in design and theme, ensuring a consistent brand experience across regions.

 

The kits were to be stored centrally and shipped to various global locations as required.

Solution

Geiger UK collaborated with our teams in India, EMEA, APAC, and the US to source a range of approved, practical items.

 

Each product was carefully selected to ensure visual and thematic consistency, while meeting regional requirements.

Result

Approximately 1,800 kits were produced, collated, and dispatched in time to North America, UK, Europe, India and APAC for the first intern onboarding dates.

 

Each regional kit maintained a coherent look and feel, and the initiative was met with excellent feedback.

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