The British Heart Foundation
Sustainable takeaway cups to boost retail and online sales.
Challenge
The British Heart Foundation were looking for a new supplier to produce 3,000 coffee cups that could be sold both online and in their retail stores.
The brief required the cups to be sustainable while also featuring full colour branding to maximise appeal.
Solution
We partnered with our trusted supply chain in China to design and manufacture a fully customised take-away style cup, complete with a branded sleeve, silicone lid, and a bespoke recyclable swing tag carrying a barcode for seamless in-store scanning.
Sourcing from the Far East presented challenges around compliance, quality control, and international logistics, all of which we managed through rigorous supplier vetting, pre-production sampling, and close communication with our partners.
Result
We oversaw the order at every stage to ensure the cups were produced on time, within budget, and to brand specifications.
Once launched, the cups were extremely well received by customers, selling quickly across both online and retail channels
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