Manchester City Council
Manchester Christmas Markets.
Challenge
To produce and deliver 100,000 festive mugs (60,000 coffee, 40,000 Glühwein) in time for the Manchester Christmas Markets’ opening. The collectible mugs sell out annually, making timely delivery critical. The project was complex, requiring careful coordination of cost efficiency and reliable delivery.
Off-shore sourcing added additional challenges, including supply chain management, quality control, shipping timelines, and customs clearance.
With a fixed, non-negotiable deadline, any delay would have directly affected opening day sales and the overall customer experience.
Solution
We partnered with trusted manufacturers, implementing strict quality control and a detailed project management plan.
Logistics, shipping schedules, and customs clearance were proactively coordinated to ensure a smooth process from production to delivery.
Result
Production ran smoothly under close oversight, and all 100,000 festive mugs were delivered to specification and on time.
The mugs became a social media hit, with visitors sharing user-generated content featuring their souvenirs, boosting seasonal revenue and reinforcing our reputation for reliable, high-volume, time-sensitive delivery.
To further our commitment to sustainability, we planted 1,010 trees through our partnership with Climate Wise and the Senegal Agroforestry Project, helping offset some of the order’s carbon footprint.
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