Steven Eagell Group
A smarter way to welcome new team members.
Challenge
Steven Eagell Group, the largest Toyota and Lexus Group Dealership in the UK, wanted to recognise and welcome new starters with a consistent set of high-quality merchandise that they could use in their daily work.
Previously, employees received a mix of different items, which lacked a unified approach and didn’t fully reflect the brand’s quality or the value placed on new team members.
Solution
Working closely with Steven Eagell Group’s senior team, we reviewed a range of merchandise options, considering both usability and brand alignment. After multiple consultations and product samplings, a carefully curated set of items was chosen.
Geiger coordinated the production with European partners and managed bulk delivery to our Leatherhead warehouse where we collated the boxes in-house.
To streamline future distributions, we also created a dedicated website where stakeholders can easily order packs (minimum of five) for direct delivery to dealerships as needed.
Result
The initiative delivered a consistent, high-quality welcome experience for new starters, with an initial bulk of 250 kits distributed immediately and the remaining stock held ready for ongoing use.
The solution simplified ordering and distribution for the dealership, ensured brand consistency across all locations, and provided a scalable system for recognising and engaging new team members in a professional, memorable way.
Check out our other case studies.
