A global leader in promotional merchandise

Geiger UK was formed when the BTC Group, a successful promotional merchandise distributor in the UK was acquired by Geiger Inc, one of the world’s largest privately-owned and one of the longest standing merchandise companies, based in the USA.
The acquisition has enabled the existing BTC group to realise its potential for growth across the UK and Europe, using the Group’s support to invest in world-class resources to better serve existing customers and attract new opportunities which have benefited our entire portfolio.

Investment has enabled us to attract more talent, invest in better infrastructure and develop our supply chain to offer more choice and better value to our customers. Being part of a wider group has afforded us the security to navigate through recent challenges in the global economy and continue to serve our customers with a seamless service, and develop our position as one of the most innovative distributors in the UK and Europe, with a compliant and sophisticated supply chain which is capable of leading the development of a more sustainable range of product solutions for the entire promotional merchandise industry.

We are excited to see where this journey takes us as we continue to grow in scale and scope, work with more clients in more countries and more sectors and develop ever more creative and responsible product solutions.
Geiger is the largest and most honoured family-owned merchandise company in the United States. Now, our superb London-based team are sharing our values and capabilities in the UK, Europe, and beyond. We’d love to talk about how we might help you elevate your brand and spread your message wherever you do business.
Gene Geiger
CEO Geiger Group