Allianz Winter Olympics
Winter Olympics puzzle activation.
Challenge
Allianz celebrate their Olympic Partnership & mark the start of the Winter Games with an interactive and engaging team challenge that went beyond traditional branded merchandise.
The brief called for something fun, collaborative and meaningful, while also clearly reflecting Allianz’s strategy, values and brand identity.
The concept needed to feel relevant to the Winter Olympics, without relying on generic imagery, and work both as an individual activity and a wider team activation.
Solution
Our in-house design team supported Allianz from concept through to completion, working closely on the brief to ensure the final creative was both engaging and on brand. Using the Winter Olympic host location of Milan as inspiration, the team created an illustrated winter sports village scene.
Within the illustration, Allianz’s core values, strategic narrative and branding were thoughtfully integrated, ensuring the design told a story rather than simply displaying a logo. To maximise engagement, the puzzle was produced in two sizes:
- A smaller, at-home puzzle, designed as a personal challenge and used as prizes.
- A larger, more complex puzzle, delivered to Allianz offices and used as a collaborative team activation.
- This dual-format approach allowed the campaign to engage individuals and teams in different ways, while keeping a consistent visual and strategic message.
Result
The Winter Olympic Puzzle delivered a fun, interactive activation that encouraged collaboration and conversation across Allianz teams.
By combining thoughtful design, strategic storytelling and a hands-on challenge, the campaign successfully celebrated the start of the Winter Olympics while reinforcing Allianz’s values and strategic direction in a memorable and engaging way.
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