Amazon Peak
Engaging employees during Peak 2025.
Challenge
Amazon needed to engage employees during Peak 2025 with a campaign aligned to external consumer activity.
Geiger was invited to propose merchandise across multiple price points, appealing to a diverse workforce.
The brief required short lead times, offshore-suitable volumes, a unifying creative theme, and a memorable engagement element.
Solution
Building on our Amazon experience, we formed a cross-functional taskforce spanning account management, marketing, procurement, and product design. We curated a versatile, high-quality product range designed for broad appeal, with sustainability at its core.
A Winter Ski Chalet theme was developed, featuring Peccy characters, snowscape visuals, and chalet-inspired styling across products and packaging.
Items included winter apparel, drinkware, games, and treats such as Toblerones and stroopwafels, all carefully researched and sampled.
To boost engagement remotely, we created a cloud-based selfie app for a “one team” photo wall, alongside an AI-hosted explainer video to present the campaign and product range.
Result
The campaign delivered a cohesive, engaging merchandise range that resonated across teams and locations. The interactive elements drove strong participation, while the Winter Chalet theme created a memorable, unified identity.
Geiger successfully delivered a complex, large-scale internal campaign on time, reinforcing our position as a trusted and innovative partner to Amazon UK.
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