BNY
Delivering global brand consistency through staff uniforms.
Challenge
BNY aimed to completely redesign its staff uniforms across all departments to create a cohesive global brand identity, extending from the kitchen to the reception desk.
The uniforms had to be custom-designed from scratch, subtly incorporating the brand’s color accents while balancing global consistency with regional adaptability.
Solution
A phased approach was used to bring the vision to life.
- It began with a discovery and design phase.
- This was followed by a sampling and revision stage to refine style, comfort, and functionality.
- The final stage involved managing full-scale production and establishing a global supply framework for reliable distribution and ongoing support through a dedicated online portal.
Result
The uniform program created a powerful sense of brand cohesion, with staff worldwide wearing garments that reflect BNY’s premium identity.
A streamlined ordering system has enhanced efficiency, making replenishment fast and simple. To date, over 24,600 units have been delivered across North America, the UK, Europe, India, and the wider APAC region.
The program is designed for continuous improvement, with future versions guided by wearer feedback.
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