CGI
A recipe for connection: a bespoke gift celebrating every business unit
Challenge
CGI’s President of UK & Australia Operations, Tara, needed a memorable and brand-aligned end-of-year gift for 9,000 CGI consultants.
The gift had to be meaningful, festive, creative, and reflective of CGI’s diverse Business Units, while also being practical, cohesive, and capable of delivering a personal touch at scale.
Solution
We created five bespoke cookie-cutter gift sets designed exclusively for CGI. Each set featured custom-shaped cutters representing CGI’s different Business Units, housed in a premium branded box.
The packaging included a personalised message from Tara and a delicious cookie recipe to create a complete, engaging experience.
Result
The custom cookie-cutter sets delivered a unique, thoughtful, and interactive gifting moment that celebrated CGI’s teams while strengthening internal brand identity and acknowledged each of the CGI business units.
Tara’s personalised message added a meaningful touch, driving genuine engagement and appreciation among consultants. The project was successfully delivered at scale, on time, and received exceptionally well across the organisation.
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