Racing TV
Driving customer acquisition through an apparel incentive
Challenge
Since 2021, Racecourse Media Group has partnered with us to run quarterly incentives aimed at boosting engagement and attracting new customers toits partner bookmakers.
Each season features a different high-quality merchandise item, from gilets and hoodies to beach towels and zip-neck sweaters, to keep the offer fresh, exciting and relevant.
For this campaign, the challenge was to create a compelling incentive with a premium Racing TV puffer jacket that would motivate users to take meaningful actions, such as registering and depositing with a bookmaker, while delivering real value to both customers and partners.
Solution
The campaign centered on a premium Racing TV puffer jacket giveaway designed to drive meaningful user action.
To qualify, customers had to register with a newbookmaker, make a minimum deposit, and submit their details to Racing TV for verification. Once approved, the jacket was shipped directly to them. The classic navy design, already worn and endorsed by Racing TV presenter Nick Luck, was popular among tipsters and presenters, giving the incentive added credibility and appeal.
By linking the reward to a clear set of actions, the campaign encouraged genuine engagement while preserving the jacket’s sense of exclusivity and value.
Result
The campaign delivered strong outcomes for all stakeholders. Customers received a high-quality, tangible reward that strengthened their positive association with Racing TV.
Bookmakers benefited from the acquisition of new, revenue-generating customers, while Racing TV captured valuable customer data and increased brand visibility.
Overall, the incentive successfully drove conversions and helped reinforce relationships with both users and partner bookmakers.
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