Nationwide
Nationwide’s brand refresh with creative, sustainable merchandise.
Challenge
Nationwide Building Society, one of the world’s largest building society with over 16 million members, undertook the most significant brand refresh since 1987 to position itself as a modern, confident challenger to the big banks.
Geiger was appointed to deliver world-class branded assets for employees, customers, and branches, ensuring all materials reflected the updated brand identity, supported sustainability goals, and could be delivered on schedule.
Solution
To bring the brand refresh to life, Geiger developed a range of creative solutions including employee relaunch packs with stationery, apparel, branded mugs, and wellness items, customer packs, and refreshed assets for 650 branches across the UK.
A highlight was modernising the iconic Nationwide passbook into a new savings wallet, designed to be quicker, easier to use, and fully functional in-branch, produced sustainably using our UK-based supply partners for manufacturing.
Result
Over 1 million wallets have entered service so far, employees equipped with engaging, on-brand merchandise, and customers interacting with a refreshed, modern brand experience.
All assets were delivered on time, on brand, and aligned with Nationwide’s sustainability strategy, creating excitement around the rebrand while supporting the business’s long-term identity and values.
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