We live in a time where everything seems to be going digital. Many of the physical objects we have known all our lives are vanishing onto phones and into clouds.
Organisational tools are no exception. Meeting notes and reminders are now automated on phones and tablets. The obvious argument is that this streamlines everything and keeps things simple, but does it? Even in 2021, there is a lot to be said for physical calendars, diaries, and planners, both for business and clients.
First off, let’s look at the advantages of paper planners for their users:
Rest your eyes
How many of us grew up hearing that we would ruin our eyes if we spent too much time watching television or playing video games? These days we check our phones from the minute we wake and right up to falling asleep. A recent poll indicates that an average adult will spend 34 years of their life looking at screens, or just over 13 hours a day.
Branded paper calendars and diaries are a small oasis in a digital desert as they give us a break from staring at screens and give us a chance to organise our thoughts while providing 365 days of brand impressions! That’s an ROI that’s hard to beat!
No more distractions
How often have you picked up your phone to do one thing and, five minutes later, found yourself scrolling through something completely unrelated? It’s the equivalent of walking into a room and forgetting what you came in for!
Phones are terrible when it comes to distractions. It only takes one notification to grab your attention and that’s it, you’re down the rabbit hole.
There’s so much less scope for that with a branded paper diary or planner and they provide a space to coordinate thoughts, ideas, and plans in a way that makes sense to the person writing.
Easier than your phone?
It might sound counterintuitive that a branded paper calendar will offer more ease of reference than a digital calendar, however, the vast majority of homes and businesses still have a paper calendar hanging up. Why? Because they are ideal for jotting down upcoming corporate events, trade shows, exhibitions etc, so everyone in the office can see what is coming up, at a glance — no need to sync accounts!
Evergreen branding
Nothing offers more exposure for your business or brand than a promotional product that gets referred to every day for a year. An email can go unopened; a social media ad campaign would be scrolled by unnoticed; a catalogue may be gathering dust in the corner of the office. But branded diaries, planners and calendars will place your brand identity in front of people – every day!
Reflect your sustainability values
With nearly half of consumers having a more favourable view of brands that supply them with environmentally-friendly promotional products (ASI Study), you can reflect your sustainability values and align with those of your clients and customers with the vast choice of promotional calendars and diaries made using FSC recycled paper.
Brands bearing gifts
Offering your clients a branded planner or calendar will generate gratitude and goodwill simply because of its use-value.
We may live in an increasingly digital, paper-free, contactless, cloud-based society, but the truth is that people still love receiving physical gifts. Branded promotional merchandise offers both you and your clients the perfect solution to this. You get year-round exposure for an incredible price; your clients get a useful product that will not run out of charge!
Reach out
If you are interested in branding opportunities that corporate planners, diaries, and calendars offer, reach out to us at [email protected]. We take care of everything under one roof at our facilities in West London – from decorating to shipping worldwide to multiple addresses.
