Following the success of Geiger Live Premier Collection earlier this year, Geiger and Victorinox came together once again for an exclusive customer event at the Victorinox flagship store on Oxford Street, London.
The Geiger x Victorinox Event at a Glance
- Event: Geiger x Victorinox Exclusive In-Store Experience
- Date: Thursday 8 October 2026
- Location: Victorinox Flagship Store, 388 Oxford Street, London
- Hosted by: Geiger in partnership with Victorinox
- Event format: Private, limited-capacity VIP customer event
- Highlights: Premium retail products, corporate gifting inspiration, personalised Victorinox Jetsetter multitools, networking and hospitality
- Purpose: To introduce customers to the wider Victorinox collection and explore opportunities for premium corporate gifting and dual-branded merchandise
Event Summary
On 8 October 2026, Geiger hosted an exclusive VIP customer event in partnership with Victorinox at its flagship store on Oxford Street, London. Following the popularity of Victorinox at Geiger Live Premier Collection in May, the event gave a small group of London-based customers the opportunity to explore the brand’s wider collection, discuss corporate gifting ideas and enjoy a relaxed afternoon together.
Victorinox generously closed its flagship store to the public for the occasion, creating a private setting for guests to discover the products over drinks and canapés. Each attendee also received a goody bag and a personalised Victorinox Jetsetter multitool, engraved in-store.
From Geiger Live to the Victorinox Flagship Store
Back in May, Victorinox joined us at our Geiger Live Premier Collection event, where their products proved particularly popular with customers exploring premium retail brands and dual-branded merchandise.
With growing interest in recognised retail brands for corporate gifting, employee rewards and branded merchandise, we were delighted to take our partnership one step further with a private in-store experience.
For this special occasion, Victorinox closed the doors of its Oxford Street flagship store to the public, exclusively welcoming the Geiger team and a small group of our London-based customers for a limited-capacity VIP event.
Rather than a formal presentation, the afternoon was all about spending time together, catching up, sharing ideas and exploring everything the store had to offer at everyone’s own pace.
Exploring the Victorinox Collection and Corporate Gifting Ideas
While Victorinox is perhaps best known for its iconic Swiss Army Knives and multitools, there’s so much more to discover.
Across the store, guests had the opportunity to explore an extensive collection including premium luggage, backpacks, travel accessories, watches, kitchen utensils, wallets and RFID cases.
It was a lovely, relaxed afternoon spent catching up over drinks and delicious canapés, chatting about upcoming projects and end-of-year gifting plans, and discovering products that could be a great fit for future campaigns.
Being able to see the products up close, feel their quality and explore the different ranges gave everyone plenty of inspiration for corporate gifting, employee rewards and branded merchandise.
Personalised Victorinox Jetsetter Gifts for Our Guests
Of course, nobody went home empty-handed!
Each guest received a goody bag and their very own Victorinox Jetsetter multitool, personalised with engraving in-store.
It was a lovely finishing touch to the afternoon and a great example of how adding a personal touch to a practical, well-known retail product can make it feel even more special.
Thank You to Victorinox and Our Customers
A huge thank you to the Victorinox team for their wonderful hospitality, generosity and all their support in making the event possible.
From the catering and giveaways to the personalised engraving and help organising everything, we really appreciate the time and effort that went into making the afternoon so enjoyable.
And, of course, thank you to all our customers who joined us. It was lovely to catch up with everyone, hear about your upcoming plans and spend some time together outside of our usual day-to-day conversations.
Explore Victorinox and Other Premium Retail Brands with Geiger
We’re proud to work with leading retail brands like Victorinox, helping our customers bring together recognised names, quality products and opportunities to incorporate their own branding.
Whether you’re planning corporate gifts, employee rewards, onboarding packs or merchandise for an upcoming campaign, our team can help you explore the options and find products that suit your requirements.
