Geiger continues strategic expansion with the acquisition of Brandelity
London, UK – August 6th, 2024 – Geiger, the world’s largest family-owned and privately held promotional product distributor, proudly announces its acquisition of Brandelity Ltd, marking another significant milestone in its ongoing global expansion. This follows Geiger’s recent acquisition of WER GmbH in Germany in July.
Brandelity, headquartered in Windsor, UK, has established a strong presence since its inception in 2004. By joining forces with Geiger, Brandelity’s customers will now enjoy an expanded array of services and creative solutions.
“I’m thrilled to announce the sale of our business to Geiger,” said Chris Love, Managing Director of
Brandelity. “This partnership represents a significant opportunity for growth and innovation, benefiting both our valued customers and dedicated staff members. With the combined strengths and synergies of our two companies, we are poised to deliver enhanced services, greater resources, and exciting new opportunities for everyone involved.”
Geiger is celebrated for its leadership in sustainability, and this acquisition underscores a shared commitment to environmental responsibility. Brandelity has been a carbon-neutral business since 2019, collaborating with CO2Balance to measure and offset its carbon emissions through projects in Africa.
“We are delighted to welcome the Brandelity team and their clients to the Geiger family,” stated Vicky Kinasz, Vice President/Managing Director of Geiger International. “This acquisition is another strategic step in our European expansion and we are proud to have them on board.”
The Brandelity business will now be known as Brandelity, a Geiger Company, effective immediately. All employees have been retained by Geiger.
ABOUT GEIGER
Geiger is the largest privately held and family-owned promotional products distributor in the world. A fifth-generation business headquartered in Lewiston, Maine, Geiger operates from offices throughout the U.S. and Europe and is affiliated with more than 450 independent sales representatives. Geiger is a socially and environmentally conscientious company, providing proactive, comprehensive marketing solutions to their clients.
In the UK, Geiger is represented by Geiger Limited, a leading promotional merchandise distributor based in Hayes, Middlesex. Geiger Limited has an impressive portfolio of leading European brands and as host of the award-winning Geiger Green Live showcase, and an EcoVadis Platinum rating recipient, has a growing reputation as a leader in sustainable promotional merchandise solutions.
MEDIA CONTACT
Sonia Thapar
Marketing Manager
Geiger UK
9 Millington Road, Hayes, Middx, UB3 4AZ
T: 020 8569 2250
E: [email protected]
