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New Acquisition

Published: July 12, 2023

Geiger, the world’s largest privately held and family-owned promotional products distributor, are thrilled to announce their continued growth with the recent acquisition of Firebrand Promotions, a leading eco-conscious company based in Leatherhead, UK. This strategic move further strengthens Geiger’s position in the UK and exemplifies their commitment to growth and sustainability.

Managing Director of Geiger International, Vicky Kinasz, expressed great enthusiasm for the addition of Firebrand to the Geiger family, citing their shared values and dedication to sustainability. “We are delighted to welcome Firebrand to Geiger. Their focus on sustainability perfectly aligns with our own principles. By joining forces, we can enhance our offerings to customers and drive positive change in the promotional products industry,” Kinasz stated.

Firebrand Promotions, in business since 2002, has established a powerful reputation for their sustainably focused business practices and strong client services. Under Geiger, Firebrand will have expanded resources, wider distribution channels, and a global platform to strengthen their market presence. Geiger are retaining 100% of Firebrand’s employees, ensuring a smooth transition and continuation of service.

“By leveraging Geiger’s industry prominence, we can amplify our reach and improve value for our customers while maintaining our unwavering commitment to sustainability. Together, we will raise the bar in our industry and make an even more significant impact,” said Andrew Bourne, Managing Director of Firebrand Promotions.

Jo-an Lantz, President & CEO of Geiger, highlighted that, “Since establishing a UK presence in 2018, Geiger has continuously expanded our reach in the international marketplace with Firebrand Promotions being our fifth successful acquisition in the region. As our client demands reach new heights, we look forward to continuously expanding our operations throughout the UK and Europe.”

Firebrand Promotions will operate as Firebrand Promotions – A Geiger Company as of 12 July 2023.


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