Geiger Live Premier Collection Launches with a Focus on Premium Retail Merchandise
On the 12th May 2026, we hosted our very first Geiger Live Premier Collection event, an exciting new event following the format of our award-winning Geiger Green Live series.
Geiger Live Premier Collection brought together some of the most recognisable retail brands which are available to purchase with dual-branding, the event explored the rise of premiumisation and the increasing demand for dual-branded premium merchandise.
A New Era of Branded Merchandise
As businesses continue to look for more meaningful ways to connect with employees, customers and event audiences, premium retail merchandise is becoming an increasingly powerful marketing tool. The Geiger Live Premier Collection event was designed to showcase how globally recognised retail brands can improve gifting and rewards strategies while delivering products people genuinely want to keep and use.
Throughout the day, our customers had the opportunity to discover more than 50 leading brands, including The North Face, Victorinox, Stanley, YETI, Apple, BIC, Dock & Bay, Tony’s Chocolonely and many more.
The event highlighted how premium products can be used across a wide range of campaigns and experiences, including:
- VIP event gifting
- Employee onboarding
- Recognition and reward programmes
- Brand activations
- Swag packs
- Gifts with purchase
- Customer appreciation campaigns
The aim of Geiger Live Premier Collection was to educate our customers that by pairing their company logo alongside a trusted retail brand, businesses can tap into established brand equity and perceived value, creating merchandise that is more likely to be retained, reused and integrated into everyday life.
Interactive Experiences Throughout the Day
Alongside product showcases and conversations around premiumisation, attendees enjoyed a range of hands-on experiences designed to bring branded merchandise to life.
Guests were able to:
- Customise travel pouches with colourful icons using a live heat press
- Monogram their initials onto Castelli notebooks
- Build their own BIC pen alongside and meet the iconic BIC Boy mascot!
- Enter a tombola for the chance to win a Veya gift card where they can order from a curated range of products
These interactive elements demonstrated how personalisation and experiential engagement can add even greater value to branded merchandise campaigns.
Sustainability at the Centre
Sustainability continues to play a central role in how we innovate and support our customers. Through Geiger Live Premier Collection, we are continuing to challenge the promotional merchandise industry and our customers to think differently about merchandise, which includes prioritising quality, longevity, responsible sourcing and measurable impact over short-term consumption.
As the demand for premium retail merchandise continues to grow, branded products are evolving beyond giveaways into purposeful, long-lasting brand experiences.
Product and Brand Highlights
As our premium retail offering continues to expand, Geiger Live Premier Collection also became the home of two exciting official launches into the promotional merchandise space – Serious Tissues and Dryrobe.
Both brands are already well-established within the retail market but are new to the world of promotional merchandise and dual-branding, making their introduction at the event particularly exciting.
To showcase the potential of premium dual-branded products, we created exclusive co-branded giveaways featuring the Geiger logo alongside Serious Tissues branding. The response from attendees was incredibly positive, with guests recognising the creativity and memorability of the concept. One post-event comment perfectly captured the reaction:
“I have the thought of a branded toilet roll in our welcome box buzzing around in my head.”
The launch of Dryrobe also generated significant interest throughout the day. Known for its practicality, comfort and strong brand recognition, Dryrobe products are ideal for year-round use, from early morning beach trips and outdoor sporting events to everyday dog walks.
These launches perfectly reflected the core theme of Geiger Live Premier Collection: bringing premium retail brands into the branded merchandise space in ways that feel authentic, useful and genuinely valued by end users.
Thank You
A huge thank you to everyone who joined us and contributed to such insightful conversations throughout the day. It was fantastic to see so much enthusiasm around the future of premium branded merchandise, and we’re excited to see where this next evolution takes the industry.
If you’re interested in finding out more about the retail brands and products available through Geiger, then please get in touch with our friendly team!
