GeigerBTC has rebranded to Geiger to globally align our trading name.
Our company has continued to grow and evolve since the acquisition by our US parent company Geiger in 2018 and we are taking this step to further integrate and take our vision for the brand to the next level.
“We’re delighted to take this opportunity to evolve our brand further and to realign our value proposition,” said Managing Director Vicky Kinasz of the change. “Since our acquisition in 2018, our business has developed for the better every single day. You may have noticed that we’ve let go of ‘BTC’ to further integrate with our parent division.”
“That doesn’t mean that we’re letting go of our heritage as there’s no substitute for experience,” she continued. “Being now known as Geiger will further strengthen our position as a global industry leader with worldwide reach, supported by market-leading standards of service and compliance.”
Jo-an Lantz, President and CEO, agrees: “Our UK team has done a wonderful job of realigning their messaging and updating their visual appearance. It was a big decision, but we truly feel it was the right one. We’re just continuing to be better and stronger together.”
Please get in touch with us regarding your branded merchandise and promotional clothing needs!
Geiger Team
