The London Stock Exchange Group is one of the worlds leading financial institutions, and owns the London Stock Exchange as well as other notable financial businesses and stock exchanges.
As a high-profile, international brand, employing over 25,000 employees worldwide, the LSEG is a standard bearer internationally for financial trading and as such required a range of merchandise that reflect its brand values and recognised the diverse nature of its audience.
Geiger have worked with London Stock Exchange Group / LSEG for over 10 years. In January 2021 London Stock Exchange Group acquired Refinitiv to become LSEG. To support the launch of their new global brand, Geiger were appointed to create and develop a range of clearly defined, high quality merchandise and a new online, secure shopping portal to promote the range and accrue orders from around the world.
For a brand steeped in secure, online trading, it was imperative that our e-store could match and extend the integrity of the brand online.
Initially a timed buying window was launched, which had to be clearly communicated, and populated with a range of high quality, desirable merchandise which could be fulfilled internationally to a rigid timeline to coincide with the launch of the new brand identity. This was a no-fail deadline we simply had to meet.
Collaborating with our US colleagues and internal network of suppliers, a range was successfully designed, launched and promoted to the LSEG audience and fulfilled in time for a multinational launch. Over 24,000 individual gift packs were fulfilled internationally and utilising our international network in the the US, Europe and Far East, we successfully delivered a 30% shipping cost saving against budget too!
Discreet, professional and passionate account management is a hallmarks of how our teams serve our Financial accounts. Our LSEG team lead by Grant Genes, are brilliant at fusing the needs of high network individuals through to graduate recruits. Combining the skills of our order enquiry teams, web development and product development teams to deliver seamless solutions.
Grant Genes is one of our most dynamic account managers and loves the challenge posed by LSEG.
The Finance sector is one of the world’s most sophisticated users of promotional merchandise. Where huge international brands utilise branded merchandise to help communicate their brands values and personalities to hugely diverse and geographically dispersed audiences.
As one of the world’s biggest, specialist promotional merchandise suppliers, the team at Geiger have huge experience working with Finance brands who choose to work with us to develop product ideas that are unique to their brand and embody their spirit, brand personality and values. They also chose to work with us because of our ability to supply products of uncompromising quality in a discreet, secure and reliable manner.
Our products development team excel at understanding a brand’s communication goals and profiling their customers to develop ideas that look and feel right and result in the correct reaction when presented to their customers, colleagues and key contacts. We also recognise the cultural differences of an international audience and are adept at creating ranges that are attractive to use anywhere in the world.
Our expertise in responsible sourcing from reputable, audited factories is a huge attraction for businesses in this sector too, who often use our credentials and our products to help contribute to and promote their own sustainability initiatives.
With great product ideas, from sustainable sources, flexible buying quantities, fast reaction times and an outsource service that requires minimal client involvement if necessary, we have a proven solution that finance businesses value.
If you work in the finance sector and would like to find out more about working with Geiger – please get in touch with our Finance Merchandise Team and let’s discuss how we can help.
