The Royal National Lifeboat Institution (RNLI)

How we help the UK’s emergency service to promote its brand and raise vital funds as a charitable organisation.

The Royal National Lifeboat Institution (RNLI) is the largest charity that saves lives at sea around the coasts of the United Kingdom, the Republic of Ireland, the Channel Islands, and the Isle of Man, as well as on some inland waterways.

The RNLI is a charity founded upon and driven by values of selflessness, courage, dependability and trustworthiness, with volunteers at their heart. Values shared by generations of supporters who have powered their vital lifesaving work through kindness and generosity for almost 200 years.

Volunteers make up 95% of the organisation – ordinary people doing extraordinary things – supported by expert staff, all working together to help save lives.
Geiger have been working with RNLI for over 15 years and have supported them with many important safety campaigns, staff uniform and fundraising/event merchandise. We also supply apparel and accessories for their online shop which is an important channel in raising funds for the charity.

All of the products that we supply need to meet stringent brand guidelines in terms of style, be high quality to befit a brand that is recognised for its uncompromising standards and offer tremendous value.

As a charity, all items need to provide value for money, and when used in retail need to be able to create a consistent family of products which provide optimal margin to help justify a healthy margin for fundraising efforts.
“The RNLI and Geiger have been working together for well over 5 years and during that time the team at Geiger have consistently provided a range of good quality, well-priced promotional items and marketing collateral. Geiger have always provided proactive Account Management and have been an invaluable support to the Charity. In particular they have gone over and above to provide suitable products to support our key marketing campaigns and our ambitions to reduce single use plastic and source environmentally friendly products”

Karen Uppall – RNLI Senior Procurement Category Manager
As one of our most prestigious and long standing accounts the RNLI account has been worked on by team members across our organisation. Today the team is lead by Grant Genes – Senior Account Director and products can often be seen moving through our in-house embroidery team, where the unmistakable flag emblem is applied to uniforms and apparel items before sending out to retailers across the UK.
As one of the world’s biggest, specialist promotional merchandise suppliers, the team at Geiger have huge experience working with charitable organisations who choose to work with us to help promote their campaigns and raise vital funds.

Our approach to responsible sourcing from reputable, audited factories is a huge attraction for charities that need to rely on our reputation to protect theirs. As well as using our creative and procurement teams to develop wonderful product ranges, our account management teams help coordinate the marketing and distribution to wherever the goods are needed in a process that is as simple as possible for our customers. Often we create online digital stores to help promote available product catalogues too and to enable individual locations to order what they need, when they need it.

With great product ideas, from sustainable sources, flexible buying quantities, fast reaction times and an outsource service that require minimal client involvement if necessary, we have a proven solution that charities value.

If you work with or run a charity organisation and would like to find out more about working with Geiger – please get in touch with our Charity Merchandise Team, let’s discuss how we can help.
RNLI Merchandise

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