A leading brand in the IT infrastructure, product and services industry, UK-based Softcat are focused on delivering best in class IT solutions through a team of dedicated and passionate professionals, focused on delivering complex solutions, simply.
Customer relationships are hugely important in Softcat’s growth and the Geiger team continue to support both internal and external campaigns that help to humanise tech and establish positive relationships between the brand and its customers, partners and within the Softcat team.
At Geiger we develop product ideas which are unmistakably Softcat in order to help build brand awareness in a hugely competitive market but also interesting and fun items that create a sense of positivity.
The iconic purple offers lots of opportunities to build a cohesive range of products but also to adopt classic items, like our purpose stand hat and reinvent them in Softcat’s style.
The Softcat team is led by Suzie Kean, one of our most experienced and diligent account directors. Suzie has worked with the account since they first contracted with Geiger where she brings her own un-inimitable sense of fun and professionalism to create products that promote and protect the Softcat brand.
The tech sector is one of the world’s biggest and most demanding users of promotional merchandise. Where huge international brands utilise branded merchandise to help communicate their brand values and personalities to hugely diverse and geographically dispersed audiences. When your product or service is hard to reproduce in a tangible form, merchandise is a great way to physically put your brand into the hands of your customers to help build goodwill and provide a memorable representation of your brand.
As one of the world’s biggest, specialist promotional merchandise suppliers, the team at Geiger have huge experience working with Finance brands who choose to work with us to develop product ideas that are unique to their brand and embody their spirit, brand personality and values. They also choose to work with us because of our ability to supply products of uncompromising quality in a discreet, secure and reliable manner.
Our product development team excel at understanding a brand’s communication goals and profiling their customers to develop ideas that look and feel right and result in the correct reaction when presented to their customers, colleagues and key contacts. We also recognise the cultural differences of an international audience and are adept at creating ranges that are attractive to use anywhere in the world.
Our expertise in responsible sourcing from reputable, audited factories is a huge attraction for businesses in this sector too, who often use our credentials and our products to help contribute to and promote their own sustainability initiatives.
With great product ideas, from sustainable sources, flexible buying quantities, fast reaction times and an outsource service that requires minimal client involvement if necessary, we have a proven solution that finance businesses value.
If you work in the tech sector and would like to find out more about working with Geiger – please get in touch with our Tech Merchandise Team and Let’s discuss how we can help.
