Mercedes-Benz is widely regarded as the largest seller of premium and luxury vehicles in the world. One of the world’s most iconic brands, every brand-touchpoint is carefully managed to ensure that the perception of the brand conforms to a carefully managed brand experience.
The sentiment for the brand is “the best or nothing”!
With so many business units operating under a single brand – clarity and consistency of expression is paramount. From commercial vehicles to consumer, fleet sales, after-sales, servicing, individual showroom brand activation and centrally managed sponsorship and marketing campaigns, not to mention new product launches, the requirement and use of brand merchandise is huge and diverse.
Geiger have been an approved vendor for Mercedes-Benz UK for over 10 years – working with different business units and departments across the UK to help support their individual, local brand activation campaigns.
Our expertise providing on-brand merchandise, quick and efficiently is highly valued by our contacts at Mercedes-Benz. Understanding the brand guidelines and compliance requirements as an approved and experienced vendor, enables our customers to act decisively and with confidence that what we supply will be brand compliant in every way.
Often working with contacts who may have less experience of the brand than us, our team fulfil a role of brand protection as well as brand promotion, ensuring all merchandise is produced in-line with the latest guidance.
From team apparel, showroom essentials like stationery and display materials to tactical brand engagement campaigns, our team provide a wide range of different branded assets – always embodying the values and quality expected of this prestigious brand.
During the event pandemic we were trusted with the assignment to supply Head Office and Dealerships with approved covid protection including; personal face masks, dealership protection shields and sanitisers. The epitome of a requirement for fast and reliable service, to supply high-quality, trusted products. The safety of their staff and customers was a responsibility that we shared.
However our favourite item is the simple branded key fob that we supply all dealerships. Perhaps not our most creative product idea, but something received and used by all Mercedes-Benz customers that represents the brand in every way. Understated quality and style and reliable functionality.
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The Automative sector is one of the world’s biggest users of promotional merchandise. a hugely captive market, where established brands have emotional bonds with their employees, customers and fans alike, and where branded merchandise has become a key brand touch point.
As one of the world’s biggest, specialist promotional merchandise suppliers, the team at Geiger have huge experience working with Automative brands who choose to work with us to develop product ideas that are unique to the brand and embody their spirit, brand personality and values.
The nature and specification of what’s required can be quite varied depending on how it’s being used.
Our approach to responsible sourcing from reputable, audited factories is a huge attraction for businesses in this sector too, who often use our credentials and our products to help contribute to and promote their own sustainability initiatives.
Often an automative account requires complex nationwide and international coverage too and our experienced account management teams help coordinate the marketing and distribution to wherever the goods are needed in a process that is as simple as possible for our customers. Often we create online e-stores to help promote available product catalogues too and to enable individual locations to order what they need, when they need it.
With great product ideas, from sustainable sources, flexible buying quantities, fast reaction times and an outsource service that require minimal client involvement if necessary, we have a proven solution that automative businesses value.
If you work in the automotive sector and would like to find out more about working with Geiger – please get in touch with our Automotive Merchandise Team and let’s discuss how we can help.
