A&R Scott began producing Scott’s Midlothian Oat Flour in 1880 and the distinctive name, Scott’s Porage Oats, was adopted in 1914.
In 1982, A&R Scott was purchased by Quaker Oats Ltd and PepsiCo merged with the Quaker Oats Company in 2001.
Geiger were invited to develop a distinctive, unique point-of-sale incentive to be used in major UK retailers.
The item, a gift for purchasing multiple quantities instore, needed to reflect the essence of the brand, have distinctive styling and be easily merchandised instore alongside the product.
Our team developed a custom shape tin for storing oats in at home. The tins replicated elements of the brands original design and were easily displayed alongside the product providing an eye-catching and distinctive promotion in-store and online.
The original success of the promotion for the Scotts brand was replicated in a similar promotion for the Quaker Oats produce line too.
Geiger provide retail marketing solutions for a wide variety of different consumer brands across the UK and Europe. Helping to launch products, open new store locations, build awareness of new brands and reward customers for their spend are just some of the ways that we help our customers stay relevant, and get noticed in the hugely competitive consumer environments.
Across retail we supply items to help promote brands, reward customers, motivate colleagues – whether it be gifts with purchase, in-store event displays, branded apparel and even employee welfare packs – if you manage a retail brand or want to get your brand noticed online or in-store, we can help develop ideas that will make your brand look great and engage your customers.
