Softcat
Annual employee kick off.
Challenge
In September 2024, Softcat planned its annual employee summit in Birmingham, UK. This summit is a large-scale event involving over 2,000 attendees, 50 partner vendors, a full day of promotional activities, and an evening awards gala.
The challenge was to provide high-quality, sustainable branded materials for both attendees and vendors, while maintaining cost-efficiency, brand consistency, and streamlined logistics.
Solution
As Softcat’s preferred supplier of promotional branded assets, Geiger was brought in to manage the event’s merchandise requirements.
We delivered a comprehensive, single-source solution that included event t-shirts and tote bags for all attendees, along with a wide range of custom promotional items for vendor stands.
Using our online Pop-Up shop order consolidation tool, we ensured efficient ordering, cost savings, and tight control over brand standards and sustainable sourcing.
Result
Geiger successfully designed, sourced, and delivered over 55,000 individually branded items, including apparel, confectionery, technology, and bags for the event.
Our solution enhanced vendor visibility, upheld Softcat’s sustainability goals, and provided a cohesive brand experience across a highly dynamic and high-impact company event.
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