Valentine’s Day and chocolate often go hand in hand, but confectionery is not just for Valentine’s Day!
Whatever the reason, the use of confectionery as a promotional asset is always a winning idea. Whether as the primary gift or reward, or as part of a wider collection of items presented as a gift pack, confectionery is widely accepted as a great low value item that carries an enormous amount of goodwill. We all love to receive an edible treat!
Here are just some of the ways that our clients use promotional confectionery.
VIP treats
Whether as part of a VIP event gift pack or perhaps in an in-room treat at a stay-over event, our range of luxury chocolates, beautifully packaged, are a great way to show your VIP just how special they are.
Seasonal celebrations
For seasons such as Valentine’s Day, Halloween, Easter and Christmas (it seems that every month has a reason to use promotional confectionery), custom shapes are very popular. For example: hearts, pumpkins and footballs, as well as custom packaging such as advent calendars, traditional Easter gifts or even summer-time lollipops, our range contains an excuse to gift edible treats at any time of year.
Event Confectionery
With trade shows and sales conferences returning, individually wrapped sweets are popular again, as are mailable edibles for event attendees, as a pre-event taster/reminder or as a gift for those attending remotely.
Types of confectionery
Chocolate is always popular and comes in various flavours, in solid bars, custom themed shapes or even as a hot chocolate drink.
Jellied sweets and lollies offer a huge amount of flavours, and can be packaged uniquely to your campaign, perhaps in a tin or carton that will remain as a desktop storage device, and a brand reminder, long after the contents have been consumed.
Boiled sweets and mints make great event gifts either individually wrapped or in tins, which can be customised. Sending travel sweets to delegates ahead of an event can be a great invitation to promote your brand and begin the dialogue with your customer with a thoughtful treat.
While the confectionery provides a ‘treat’ for the recipient, the package that it comes it can be customised to help promote any campaign.
And don’t forget…
If sweets and chocolates aren’t your thing, there are alternatives that offer similar benefits too.
Cupcakes, Cookies and Muffins are enormously popular at the moment for events and can again be made in a wide variety of favours and trading options.
For something healthier there are various snack choices too such as nuts, seeds, dried fruit which can be used as part of a healthier lifestyle, edible treat.
And of course, with more complex and varied dietary requirements becoming accepted, our account team can work with you to develop vegetarian, vegan and dietary tolerant options too.
Which ever editable treat you choose to gift to your colleagues and clients, it will definitely put a smile on their face.
