London, UK – April 8, 2026 – Geiger, the world’s largest privately held and family-owned promotional products distributor, today announced the acquisition of Vienna, Austria based Nowak Werbeartikel. This strategic move marks a significant milestone in Geiger’s international growth and further strengthens its presence in Europe.
“This acquisition represents another important step in expanding our presence across Europe,” said David Geiger, President of Geiger. “Nowak Werbeartikel brings a strong foundation of client relationships and local market expertise. We’re excited to welcome their team into Geiger and continue building on their success.”
Thomas Derhaschnig, Managing Director of Nowak commented that, “Following Geiger’s 2024 acquisition of WER GmbH, a long standing partner of Nowak, I followed their development closely and engaged regularly with their leadership team. It quickly became clear that Geiger shares the same values and culture that have defined our success.”
Founded in 1970, Nowak Werbeartikel has built a strong reputation for quality and service, aligning closely with Geiger’s long-standing reputation. The business will operate as Geiger in the Austrian market under the legal entity, Geiger Promo GmbH. All employees will be retained as part of the acquisition, and Derhaschnig will continue to lead the Austrian business.
Geiger is a global leader in serving enterprise clients, with the scale to support programs worldwide and a strong commitment to sustainability. The company recently achieved a global EcoVadis Platinum rating, placing it among the top 1% worldwide, and continues to expand its European presence through acquisitions such as S&P Werbeartikel and UP Werbemittel in Germany.
Vicky Kinasz, President of Geiger International commented that, “By joining Geiger, Nowak gains access to expanded resources, global capabilities, and a broader network, while continuing to serve customers with the same level of care and attention that has defined their successful business.”
About Geiger
Geiger is the largest privately held and family-owned promotional products distributor in the world. A fifth-generation business headquartered in Lewiston, Maine, Geiger operates from offices throughout the U.S. and Europe and is affiliated with more than 450 independent sales representatives. Geiger is a socially and environmentally conscientious company, providing proactive, comprehensive marketing solutions to their clients.
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