London, UK, 19th September 2025 – Geiger Ltd., a leading branded merchandise and marketing solutions provider, is pleased to announce a new sales leadership structure designed to further enhance client service and drive business growth.
Following the successful integration of Firebrand Promotions Ltd into Geiger on 1st September, the company has realigned its sales and marketing teams under an expanded leadership framework:
- Paul Oakley has been appointed Sales Director, bringing a wealth of experience in sales strategy and leadership.
- Paul Beirne takes on the role of Business Development Director, focusing on identifying growth opportunities and strengthening client partnerships.
- Gary Cable assumes the position of Client Services Director, dedicated to ensuring outstanding client experiences and service excellence.
This new structure reflects Geiger’s continued investment in its people and commitment to building a stronger, more dynamic team. By aligning leadership responsibilities more closely with client needs, Geiger aims to deliver even greater value, innovation, and service consistency.
“The integration of Firebrand into Geiger has been a significant milestone, and this new leadership structure is the next step in strengthening our position in the UK market,” said Vicky Kinasz, President of Geiger International. “With Paul Oakley, Paul Beirne, and Gary Cable leading our sales and client service teams, we are confident we can continue to deliver the highest level of support and expertise to our clients.”
Geiger remains committed to investing in its teams and resources to ensure long-term client success and to maintain its reputation as a trusted partner in the branded merchandise and marketing industry.
ABOUT GEIGER
Geiger is the largest privately held and family-owned promotional products distributor in the world. A fifth-generation business headquartered in Lewiston, Maine, Geiger operates from offices throughout the U.S. and Europe and is affiliated with more than 450 independent sales representatives. Geiger is a socially and environmentally conscientious company, providing proactive, comprehensive marketing solutions to their clients.
In the UK, Geiger is represented by Geiger Limited, a leading promotional merchandise distributor based in Hayes, Middlesex. Geiger Limited has an impressive portfolio of leading European brands and as host of the award-winning Geiger Green Live showcase, and an EcoVadis Platinum rating recipient, has a growing reputation as a leader in sustainable promotional merchandise solutions.
MEDIA CONTACT
Lauren Carslake
Senior Marketing Executive
Geiger UK
9 Millington Road, Hayes, Middx, UB3 4AZ
T: +44 (0) 208 569 2250
E: [email protected]
