For many who aren’t able to travel abroad – 2020 is the summer of the staycation.
For those who’ve spent months cooped up at home, there’s finally a chance to have a change of scene, whether choosing the beach, countryside, a city break, or even just a day-trip.
It’s easy to forget when you live here that the UK is a wonderful country filled with beauty spots ripe for discovery, from the historic likes of the Lake District to hidden glamping gems in North Yorkshire. The UK offers a huge choice of holiday options from hotels and B&Bs to holiday villages, camping and glamping to fantastic ways to spend a day out from amusement parks to national parks!
MAKE YOUR BRAND PART OF EVERYONE’S SUMMER
After all, it’s not just people who deserve a great summer, businesses have been hit hard by the pandemic too.
The UK’s hotel, leisure and tourism industries are experiencing a surge in business. What better way to leave a lasting reminder of your brand than to provide your guests and visitors with a branded merchandise gift that they can use all summer, on their staycations, and in their homes or gardens.
A promotional product with your branding on it will be highly appreciated and can link your brand with memories of a great day out or a treasured holiday. It could be anything from a frisbee to use at the beach or the park, to headphones for long journeys. Then, of course, there’s our famous British weather, predictable only in its unpredictability. Umbrellas and ponchos are as important in any British summer preparations as sunscreen and shades! The options are endless.
BRANDED PRODUCTS CAN ALSO BE HIGHLY PRACTICAL
If people are going out and about, they still need to stay safe and prepared, including on public transport where they must wear face coverings. Social distancing means there are frequently queues for shops we’d normally nip in and out of. At tourist spots and public places, queues are likely to be even longer, especially on a hot day. At times like this, or on picnics, items like water bottles and cool bags can come in handy as well as fans, suncream and refreshing face spritzers. A promotional gift that can be used in the summer will definitely make someone’s day and leave a long-lasting impression of your brand.
STAYING IN IS THE NEW GOING OUT
As not everyone is going to be able to get away, there’s plenty of enjoyment still to be had at home. A back garden barbecue with some friends, something we might’ve taken for granted last summer, suddenly seems like the highlight of the social calendar. Barbecue and garden-related merchandise will be used all summer giving your brand countless opportunities of exposure.
For families trying to balance working from home and school holidays, finding ways to have fun together can be tricky to say the least. It’s important, however, to maintain as much work-life balance as possible, even if your work and family lives are happening simultaneously in the same space.
Here are some simple ideas to make your ‘staycation at home’ more memorable:
- treat yourself to a home spa day
- host a movie festival in the garden
- hold a cooking masterclass
- reach your fitness goals
- build a fort
- enjoy a craft night
- get stuck into board games and puzzles
- catch up on some much-needed sleep
- start (or finish!) those DYI projects you’ve been thinking about
MAXIMISE YOUR ROI
ROI of promotional merchandise is higher than any other promotional medium. As many businesses may be experiencing budget cuts, it is more cost-effective for businesses to invest their marketing budgets in branded products rather than in other promotional mediums. For example, the cost per impression of a promotional drinkware product that is worth £5 can be as low as £0.035
At GeigerBTC, we have the capability to get summer promotional gifts straight to you or your customers and contacts, helping your brand to become part of someone’s well-earned staycation.
